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About Us

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.

Our Goals & Values

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space.

“A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers”
Mark Strong— Founder of Maker Inc.
Meet the Makers

The Miracle Workers

Some things are forced, and others are divinely synchronous. Meet the people the universe brought together to secure the
era of data sovereignty : )

Matthew Lawler
Chairman
Matthew is quite well-seasoned when it comes to designing industry changing concepts, and communicating them to the world. He marries a deep passion to fix broken systems with his incredible talent to envision and communicate ideal, delightful solutions.
Alexander Merricks
COO
Alex now throws together innovative and strategic business plans faster than his 100 m/hr fastball pitch for the Twins. Alex is truly a new breed of Operations management that fuses expertise across a vast expanse of disciplines including neuroscience and behavior with a deep, atomic understanding of blockchain technology.
Xander Laudino
CTO
Xander is the syntropic organizational force that is pioneering the data architecture for the age of data sovereignty. He’s a lot like Eliot from Mr. Robot, but without the imaginary friend and a whole lot more Zen.
Scott Acres
Product
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline.
Scott Acres
Back-end
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline.
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